20 seconds! That’s all a potential buyer gives to the first image they see online. Hook them, or lose them. And, since over 87% of home searches begin online that’s a huge margin for error- if you’re not careful you’ll miss the boat on a ton of potential buyers.
Having strong, crisp images of your home is what begins the marketing process. Not only do homes sell faster when professionally photographed, but they also sell for a higher price!
So what can a professional achieve that you can’t with your DSLR or iPhone? Everything!
The Right Lens!
First, homes need to be a shot with a wide angle lens. This enables the full room to be shot. Otherwise there is no way to make that potential buyer feel like they are standing in the room. A standard size lens cuts off too much square footage to be able to really garner what the room looks like. An iPhone cannot do your home justice.
The space needs to be properly lit for the true properties of the rooms to be highlighted. Professional real estate photographers will want to use the best natural light so that the image presented online best represents what the actual space looks like. Otherwise, why even have pictures? When a potential buyer sees the image and then actually walks through the home the feeling that was created through the photograph is the same thing the buyer now sees.
The trained eye!
Just like any craft, you have to have an eye to tell what will look good in photos. This is the gift that photographers have to make something ordinary look extraordinary. It’s what helps sell a home. A great photographer can bring out the best properties of the home by shooting each room from the best possible angle and making the home look desirable. A standard MLS allows a Realtor to showcase 40 pictures of a property. A trained photographer will be able to select the best images that highlight the strongest features of a home. This again, is what will entice a potential buyer to want to schedule a showing. This is marketing!
Although you want your online presence to accurately depict the true features of your home, there are some things that are better left not shown. For example, a professional photographer will touch up something that may be a turn off to a potential buyer. Or it may be important to enhance the lighting to show the view out of the windows (often something that is not visible with a standard photo). Also, often times a photographer needs to enhance the color or saturation of the image so that the picture accurately reflects the room. Another, often overlooked detail, is the removal of personal possessions to help ensure the safety of you and your family. For instance, our photographer will remove the appearance of a child’s name or gun safe. We want to market your home, not jeopardize your well being.
Below is a picture of the same kitchen. One is shot with a standard lens. The other, is a product of a professional real-estate photographer. Our photographer has been working in the real estate industry for over 10 years and is very well versed in how to best photograph your home. There is a difference between being a professional photographer and being trained to photograph real estate. You want to make sure whoever helps capture the images of your home, they are trained and knowledgeable to know what will help sell your home! Our goal is to market your home, to get people to want to schedule a showing- it all starts with what they see online.
If you would like more information about selling your home, or to schedule an interview with Tiffany Dorn’s real estate team, please call 865-315-8778 or email Tiffany@TiffanyDorn.com