Category: realtor (2)

For several years we have seen a drastic increase in the number of buyers who expect a home to be equipped with at least some level of smart home technology.

The Knoxville real estate market aligns pretty consistently with national trends. According to the 2017 Home Buyer and Seller Generational Trend report by the National Association of Realtors, millennials are looking to purchase smart homes. And, since millennials make up the largest group of potential homebuyers, it’s more than safe to say spending money on smart home technology will pay off when it comes time to sell your Knoxville home. In fact, studies have shown that this group of buyers are willing to pay more for a home if it is fitted with smart technology.

So what is a “smart home”?

Smart Home technology is a “device that’s connected to the Internet that allows you to control, monitor, and automate it from anywhere using your smartphone, tablet, or computer.” For example: programmable thermostats, automated lights, locks that automatically unlock as you arrive. 

It’s hard to know which “smart” products are completely worth the investment and will have a return on investment for the homeowner. One of the most requested smart devices is a programable thermostat, such as Nest. According to Nest’s website their product has a significant potential to save you money, and energy— “on average the Nest Thermostat saved 10% to 12% on heating and 15% on cooling. Based on typical energy costs, we’ve estimated average savings of $131 to $145 a year. That means the Nest Thermostat paid for itself in under two years. $131 to $145 estimated average savings per year.” PC Magazine gives the product their stamp of approval and in fact, gives the device an Editor’s rating of Excellent for it’s ease of use and wide variety of functions.

But what does this mean for you? Simply that this is the thinking and reasoning of today’s home buyer. They want systems in place that make their day easier, make their home safer and help them save money. Americans are always looking for ways to simplify their daily tasks, smart home technology is a way to do just that. Imagine, lights that automatically come on (at the perfect dimmed level) at your wakeup time and then shut off when you leave the house. An automated coffee pot that has your daily java waiting for you when you wake and shuts off when you close the door to leave. These are all things that home buyers are excited about.

Even though millennials are the leader in smart-home cravings, and desire for connected devices, they aren’t alone. In fact, everyone is buying smart home technology, just for different reasons. According to Real Estate Tech News “43 percent of Americans with smart home products are millennials, 33 percent are aged 33-54, and 24 percent are 55 and older.”

Before you retrofit your home with smart tech, consider what type of device your demographic is most attracted to. Need tips? We can help. Recommendations? We do that, too. We work with buyers and sellers all over the Knoxville area and know what devices are most attractive and to whom. Want an easy way to increase your home’s value? Add a few connected devices… but talk to us first! 

Tiffany Dorn Real Estate
413 S Northshore Dr, Suite D, Knoxville, TN 37919

(865) 315-8778

3 Things to Consider When Hiring a Realtor

Everyone has a friend, or a brother or a cousin, or a friend of a friend who is a real estate agent in Knoxville. It can often be hard to select the right agent, especially when you have to wade through the thousands of real estate agents in and around the Knoxville area. How do you determine which is the right one to help sell your Knoxville home, or to help you find your dream home.

There are three things we urge everyone to consider when choosing a Realtor:


In theory, it is nice to give that rookie agent a chance to make it big in real estate, and if they are working under a seasoned agent or broker, that may be an acceptable decision. However, take time to do your research. How much do they actually know about the real estate market in Knoxville. Do they know the price that certain zip codes, or neighborhoods, command? Do they have a reliable track record that proves their ability to buy and sell real estate? This is one of the biggest financial decisions you will make, you want to be sure you aren’t overpaying, underselling, or leaving money on the table. Will your agent be able to accurately write an offer, a legal contract that hinges you to a potential home purchase or sale? You don’t want to be days away from the closing table to find out your agent made a drastic error on a legal contract and now you’re not going to close on that dream home, or your buyer is going to walk away because the washer and dryer don’t convey. Check an agent’s recent sales and reviews. What does that show about their history?

2. Not Just A Salesman:

Just because an agent gives you a high number for the sale price of your home, or promises they’ll find a buyer in under 30 days, doesn’t mean the market will justify that price tag, or that they can actually guarantee they have a buyer. In fact, we urge you to be overly cautious with anyone who makes promises. Such as, “we promise to sell your home faster and for more money” or “we will sell your home, guaranteed.” The only promise an agent should make is to strive to provide you with exceptional care and service! You are trusting this person with a huge financial responsibility that can have great impacts on your life and future; you want to be sure they take the care that is needed to protect you and that investment. An agent should pull comparable homes and be able to mathematically justify the price of a home. They should have their hand on the pulse of the real estate market– and be willing to explain their method for determining price.

3. Marketing:

Real estate agents get blamed all the time for simply throwing a sign in a yard and uploading a listing to the MLS, and for some agents this may be the case. However, a 5-Star Realtor will be able to justify their commission. Be sure when you select an agent you know how they plan to market your home. They should provide real estate photography and professional staging. They should have a digital marketing strategy and be able to put your home in front of people through digital platforms and social media. Can they test the market with a Coming Soon campaign? Do they plan to use prime images to best attract a buyer to your home? Are they active on social media, and do they understand how to digitally market a home? If not, you may want to consider what else they are doing to go above and beyond to sell your home.

In a field where there are so many choices, it is important to really invest some time and research all potential agents. Have consultations with more than one and gauge how knowledgeable they are in the current real estate market, what were their most recent sales. How many Zillow reviews do they have and how active are they on social media? Are they an influencer or just someone who does this on weekends?